Xavier Esteve
Vertical digital signage screens designed for RACC travel agency storefronts Vertical digital signage screens designed for RACC travel agency storefronts Vertical digital signage screens designed for RACC travel agency storefronts

RACC

Client
Tàctic
Screen size
1500 x 2400px

Design of a set of vertical visual sequences for the storefront screens of RACC's branches, created to inform customers about the company's products and services and promote them.

RACC store entrance with a vertical digital screen in the shop window displaying a travel campaign
Pedestrian walking past a RACC storefront with yellow window graphics promoting personal and medical assistance abroad

TOTEMS

RACC uses the same totems across all its branches. Their design adapts to each available space, ensuring optimal visibility in every location.

Freestanding RACC digital signage totem shown in three views (angled, front and side), displaying travel agency campaigns on its vertical screen
RACC totem displaying a sequence of travel agency screens: member discounts, 0% financing, urgent assistance, repatriation coverage and 24-hour emergency service
Two vertical RACC insurance screens with portrait photos and the slogan: 'Oops! RACC pays for another one', for a car accident and a stolen motorbike
Three vertical RACC screens: the 10km RACC race registration, an insurance bundle offer with up to 500 euros back, and the RACC tel+ internet, mobile and TV services
Sequence of RACC travel agency screens with destination offers for Vietnam, Sri Lanka and Turkey, ending on a totem showing a discount of up to 500 euros

UI Guidelines

To ensure visual consistency across all RACC products and services, the screen designs strictly follow the corporate style guide: its yellow, black and white palette, the Frutiger typeface and the rest of its graphic elements.

RACC corporate color palette: yellow #FFD300, black #000000 and white #FFFFFF
RACC corporate typeface Frutiger, available in Light, Roman and Bold weights