Xavier Esteve

Clínica Dental
SPA

Client
Cesc SPA
Link
clinicadentalspa.com

A complete redesign of the website for Mataró's first dental clinic, with over 35 years of experience. Every section and its content has been custom-designed, breaking away from the rigid structures of a template, around a clear corporate identity and a photographic language of its own that lets the clinic stand visually apart from its direct competition.

Clínica Dental SPA building façade at night, with illuminated signage on the first-floor balcony and shuttered street-level storefronts.
Clínica Dental SPA treatment room with a reclined blue dental chair, an articulated overhead light and a chairside monitor displaying the clinic's branding.

Problem

The previous website ran on a generic WordPress template, with stock photography and thin, impersonal content that failed to convey the clinic's expertise or earn the trust of prospective patients. Without a distinct visual identity, Clínica Dental SPA was indistinguishable from any other dental practice online, and decades of local trust were nowhere reflected in the design.

Solution

The redesign introduces a clear, patient-focused information architecture and navigation, replacing stock imagery with custom content and the clinic's own photography. A new visual identity and photographic language now express the clinic's character, with prominent calls to action making it easy to get in touch or request an appointment from any page.

AUDIT

The clinic's existing WordPress site was audited in detail, revealing unrelated stock photography, inconsistent typography and dark overlay graphics that obscured its own content and identity.

Four screenshots of Clínica Dental SPA's previous WordPress website — the homepage, treatments listing, orthodontics subpage and facilities page — each relying on generic stock photography, dark text overlays and a layout unrelated to the clinic's brand.

ARCHITECTURE

Site map diagram of the new information architecture, with the homepage branching into Treatments, Team, Facilities, Story and Contact.

The new homepage combines clarity, functionality, and brand personality to guide B2B users through key services, values, and digital tools with minimal friction.

Treatments

The new website presents GrupaMar’s services clearly, visually, and functionally—enabling B2B clients to quickly identify the right logistics solution for their shipments.

With over 45 years of experience, it is a leading provider of integrated maritime logistics for businesses operating with the Balearic and Canary Islands. Its team of 280 professionals, owned infrastructure, and commitment to innovation shape a unique proposition: technical reliability with a human touch.

Team

Medical team page listing the clinic's dentists, hygienists and reception staff with their roles.
Doctor profile modal showing a dentist's biography, specialties and professional background.

Facilities

Facilities page on desktop, with the Boxes tab selected, showing the dental treatment room equipment.
Facilities page on mobile, with the 3D Laboratory tab selected, showing the lab equipment.

Three generations,
one legacy

Three generations of the Spà family have cared for Mataró's dental health from the same location: from Dr. Miquel Spà Tuñí in 1932 to the present day

Three generations of the Spà family of dentists — Dr. Joaquim Spà Tuñí, Dr. Francesc Spà Matas and Dr. Francesc Spà Arnau — each with their biography and diploma.
Timeline of the clinic's history: its 17th-century roots, its founding by Dr. Miquel Spà Tuñí in 1932, and its continuation by Dr. Joaquim Spà Tuñí from 1942 to 1976.

Contact

The appointment form asks only for essential details, with a treatment selector linked to the site's content structure, alongside the clinic's visiting information and hours.

Contact page with the appointment request form, treatment selector and the clinic's visiting information.

UI Guidelines

Clínica Dental SPA corporate colour palette: blue, light grey, dark grey and white, with their HEX codes.
Helvetica Neue typeface specimen in 2 weights — Regular and Semibold — the geometric sans-serif chosen for Clínica Dental SPA.